Computer graphics include the manipulation of visual elements & are important for tasks such as problem-solving & scientific visualization, which includes various aspects, including user interface design, 3D modeling, computer vision, & GPU development. It enhances in efficiently displaying images & artwork to end users, connecting the
digital & physical domains to process visual information.
The Computer Graphics Market is experiencing unprecedented expansion, driven by innovative virtual reality (VR), augmented reality (AR), and 3D rendering technologies like virtual reality goggles or glasses and 3D renderers like NVIDIA or AMD's introduction of advanced GPUs to meet demand across industries including gaming entertainment design design.
Computer Graphics Market investments and growth were significant during 2023. Gaming industries will account for more than 50% of market valuation by then; cloud gaming and eSports continue to fuel high performance graphics needs within gaming applications.
In 2023, the global film and TV industry spent USD 8.5 billion on visual effects - much of this allocated towards CGI/computer-generated animation effects. Major franchises like Marvel and Star Wars led this charge with their extensive use of cutting-edge computer graphics technology - driving demand for 3D rendering technologies like real time visual effects technologies across media outlets.
Recent conferences such as SIGGRAPH 2023 have showcased cutting-edge developments in computer graphics. Companies displayed groundbreaking techniques in real-time rendering and AI-powered graphics solutions which are revolutionizing sectors such as gaming and film production. Furthermore, this event highlighted computer graphics' role in providing immersive consumer experiences.
Computer graphics demand has seen explosive growth as industries expand their use of 3D modeling and visual effects across industries. Gaming has long been one of the primary contributors to market expansion; now other sectors including automotive, architecture and healthcare are using computer graphics extensively for product design, virtual simulations, enhanced visualization as well as creating opportunities to innovate within this space.
Market Dynamic
There are many key factors that drive the growth of the computer graphics market. Among them are the growth in advancements in image processing, digital photography, and the development of ray tracing techniques. Additionally, the expansion of mobile gaming, incorporating advertising images & videos, is contributing significantly to market growth.
The large adoption of mobile devices & the rising demand for customized & personalized content further support this growth, affecting the global market across different sectors, from design & manufacturing to entertainment, aerospace, & defense.
However, the market faces a challenge in the form of ongoing software updates needed for 3D computer graphics, which builds a constant need for hardware upgrades, potentially limiting market growth during the forecast period.
Research Scope and Analysis
By Component
In the computer graphics market, segmentation is based on two key components: hardware & software. In 2023, Graphics hardware drives the production of computer graphics & the means by which they are presented, involving the usage of a graphics card integrating with a device driver to craft visual images.
Further, it's the combination of the graphics card & its accompanying software that brings these images to life on your screen. This hardware component is fundamental for rendering the graphics you see, allowing it as an essential element in the world of computer graphics, responsible for creating & displaying the images & visuals we interact with on the user devices.
By Application
In terms of software, the global computer graphics market is categorized into segments like simulation, CAD/CAM, imaging, digital video, and animation. Further, the animation sector, which has a significant portion of the global market in 2023, is expected to show the most significant growth in the coming future.
This growth can be attributed to the large use of computer graphics in creating animation effects, a major component in the thriving media & entertainment industry. Moreover, ongoing advancements in computer graphics technology have improved the quality of 3D animation effects used in the media & entertainment sector, further driving the growth of this particular software segment.
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By End User
The global computer graphics market is categorized into different sectors based on industry verticals, including aerospace & defense, architecture,
healthcare, academia & education, automotive, entertainment & advertising, and many more.
Among all, the entertainment & advertising segment, which holds a significant portion of the market share in 2023, is expected to continue its dominance throughout the forecasted period, which is primarily driven by the growing demand for computer graphics in the entertainment & advertising industry, where 3D animation effects in videos play a major role, showcasing the sector's important contribution to the global market's overall size & development.
The Global Computer Graphics Market Report is segmented on the basis of the following:
By Component
By Application
- CAD/CAM
- Digital Video
- Animation
- Imaging
- Simulation
By End User
- Aerospace & Defense
- Healthcare
- Automobile
- Manufacturing
- Entertainment & Advertising
- Others
Regional Analysis
Asia-Pacific region, holding the majority of the global market share at
49.3%, in 2023, is anticipated to maintain its leading position in the global computer graphics market in the coming future as well, which can be attributed to the developing media & entertainment sector in countries like India, China, Japan, and Indonesia. In addition, the growth of the market in this region will be boosted by the growth in the average income of consumers, creating a suitable environment for the growth of computer graphics technology.
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Also, the North American computer graphics industry is anticipated to experience a high growth in the coming future, which is attributed to the availability of affordable hardware components in countries such as the US & Canada. Furthermore, the presence of various animation companies in the region will further drive the growth of the North American market for computer graphics.
By Region
North America
Europe
- Germany
- The U.K.
- France
- Italy
- Russia
- Spain
- Benelux
- Nordic
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- ANZ
- ASEAN
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Egypt
- Rest of MEA
Competitive Landscape
The global computer graphics market experiences a competitive landscape with numerous key players looking for dominance. As players like NVIDIA, AMD, & Intel are major contenders, providing high-performance graphics solutions for numerous applications.
In addition, software developers like Autodesk & Adobe play an important role by providing tools for creating & manipulating graphics. The market also includes smaller firms specializing in special areas, contributing to a diverse & dynamic competitive environment, where innovation and performance drive success.
In May 2023, NVIDIA introduced a groundbreaking AI supercomputer, the NVIDIA DGX GH200, containing the latest GH200 Grace Hopper Superchips & NVLink Switch System, which is designed to empower the development of massive generative AI language models, recommender systems, & data analytics.
By using NVLink technology & combining 256 GH200 Superchips, it functions as a single GPU, offering a colossal 1 exaflop of performance & an impressive 144 terabytes of shared memory, a significant leap from its predecessor, the DGX A100, with nearly 500 times more memory which was launched in 2020.
Some of the prominent players in the Global Computer Graphics Market are:
COVID-19 Pandemic & Recession: Impact on the Global Computer Graphics Market:
The COVID-19 pandemic caused a short-term slowdown in the global computer graphics market as supply chains were interrupted & businesses limited spending. However, the market revived due to growth in demand for remote work & entertainment during lockdowns, causing a growth in graphics-intensive applications & gaming, which ultimately drove growth in the computer graphics industry during the recession, highlighting the resilience of this market in adapting to changing consumer needs.
| Report Characteristics |
| Market Size (2023) |
USD 29.4 Bn |
| Forecast Value (2032) |
USD 66.3 Bn |
| CAGR (2023-2032) |
9.4% |
| Historical Data |
2017 - 2022 |
| Forecast Data |
2023 - 2032 |
| Base Year |
2022 |
| Estimate Year |
2023 |
| Report Coverage |
Market Revenue Estimation, Market Dynamics, Competitive Landscape, Growth Factors and etc. |
| Segments Covered |
By Component (Hardware and Software), By
Application (CAD/CAM, Digital Video, Animation,
Imaging, and Simulation), By End User (Aerospace &
Defense, Healthcare, Automobile, Manufacturing,
Entertainment & Advertising, and Others) |
| Regional Coverage |
North America – The US and Canada; Europe – Germany, The UK, France, Russia, Spain, Italy, Benelux, Nordic, & Rest of Europe; Asia- Pacific– China, Japan, South Korea, India, ANZ, ASEAN, Rest of APAC; Latin America – Brazil, Mexico, Argentina, Colombia, Rest of Latin America; Middle East & Africa – Saudi Arabia, UAE, South Africa, Turkey, Egypt, Israel, & Rest of MEA
|
| Prominent Players |
Adobe System, AMD, Autodesk Inc, NVIDIA, Intel
Corp, SAP, Oracle, Microsoft Corp, ARM Ltd, Warner
Bros, and Other Key Players |
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